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American Crew’s ‘The King of Men’s Grooming’ campaign: the London launch

Posted by | June 07, 2016 | mod:mens, News | No Comments
2016-05-09 12.02.20

Last month Mod Director Izaak headed down to London for the UK launch of American Crew’s The King of Men’s Grooming campaign.

The morning was an exciting get together of the UK Crew team and a chance to share new looks, tips, and products inspired by the new campaign.

Hosted in the suave setting of Ronnie Scott’s Jazz Club, the team cut, styled and presented a model each to showcase their own take on Elvis and The King of Grooming. Each look was styled in front of an audience of press, industry experts and national salon owners.

Izaak presented his Elvis inspired loose pompadour, and spoke about the influence Elvis has had on men’s grooming then and now. The show was well received by the audience and there was some great feedback generated.

A launch like this is a great opportunity for the UK All-Star team to share passions and new ideas, and is a fantastic way to keep inspired throughout the year. American Crew events enable Izaak and the Mod team to stay at the centre of the best men’s hair style trends in order to bring them back our customers in Leeds.

Want to be inspired with fresh new style? Let Mod find your ideal cut and book an appointment now.

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